Athlete Relations & Partnerships

Alecia Cole – Bowen I Director of Athlete Relations & Partnerships

Alecia Cole-Bowen leads Athlete Relations & Partnerships at AIM, helping create a professional, well-supported environment for athletes and families. She is responsible for sponsorship relationships, athlete affairs, travel coordination, logistics, and marketing support, ensuring the operational side of AIM runs smoothly and supports high performance.

Alecia brings a calm, organised, and people-focused approach to the team. She plays an important role in strengthening relationships, supporting athlete wellbeing, and helping AIM build meaningful partnerships that contribute to long-term growth and opportunity.

Professional support. Strong relationships. Opportunities that help athletes thrive.

Who We Work With

AIM athletes and their families
sponsors and commercial partners
schools and community stakeholders
supporters contributing in kind or through service partnerships
the wider AIM network involved in athlete development, travel, events, and programme growth

Her role helps ensure that athletes, families, and partners experience AIM as a programme that is responsive, organised, values-led, and professional in the way it operates.

Our Approach to Athlete Support & Partnerships

Strong athlete environments do not happen by accident.

At AIM, our support is grounded in:

athlete-centred support and clear communication
strong relationships built on trust, professionalism, and follow-through
well-organised logistics and operational discipline
sponsor and partner engagement aligned with AIM’s values
practical support that strengthens the athlete and family experience

We Believe

Strong support systems help athletes perform with greater confidence
trusted relationships create long-term opportunities for athletes and the programme
professionalism behind the scenes strengthens performance on the track

Every decision is made with the wider athlete journey in mind — not just the next event, task, or transaction.

Athlete Experience, Family Support & Partnerships

At AIM, athlete support extends beyond training. Alecia helps ensure the wider environment around each athlete is organised, professional, and aligned to the standards AIM expects of itself.

Her role includes support across:

Sponsorship and partnership enquiries
athlete affairs and family liaison
travel and meet logistics
programme coordination and communications
marketing and presentation support

For families, this means clearer communication and stronger support.
For partners, it means a more professional and relationship-focused experience.
For athletes, it helps create an environment where they can focus on development and performance.

Professional Background

Alecia brings a strong professional background across risk, strategy, regulation, and organisational performance, with experience across both the public and private sectors. Her work has developed a calm, well-organised, and people-focused approach to stakeholder engagement, operational coordination, and relationship management. At AIM, she brings professionalism, sound judgement, and a strong relationship focus to supporting athletes, families, and partners.

That background brings added value to AIM through:

structured thinking and sound judgement
relationship management across different stakeholders
operational discipline and professionalism
a strong understanding of performance, risk, and organisational credibility

This experience strengthens AIM’s ability to build trusted partnerships, support athletes and families well, and grow the programme on a strong foundation.